WIMBLEDON -- Through the intense action of Wimbledon emerged a new chapter in advertising. With a burst of exhalation, Venus Williams grunted what sounded like, "FedEx". Confused onlookers assumed it a coincidence until it happened again.

FedEx was unavailable when we tried to reach them, however some sources say that Williams could be getting upwards of 2 million dollars to make the FedEx grunt a permanent mainstay of her competitive life.

Several other Tennis pros looked on with envious eyes at such a lucrative endorsement. It's been rumored that we may see an increase in exhalation advertising not only in Tennis, but during the Beijing Olympics, which contains numerous sports requiring deep exhalations.